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Here at DK, we believe in living life in full colour, and we particularly love purple!
Purple is often associated with royalty, affluence, luxury, and magic. Scientifically speaking, purple has the strongest electromagnetic wavelength, being just a few wavelengths up from x-rays and gamma rays. This stunning shade combines the calm stability of blue and the fierce energy of red, and research suggests that various hues of purple impact our minds and bodies by boosting mood, reducing nervous tension, and calming the mind.
Many of our most loved and fastest selling fashions are purple, second only to Black. Our DK customers report that purple is one of their absolute favourites – it compliments almost any hair colour or skin tone, so it’s a colour that helps them look and feel fantastic!
You may wonder why purple is almost universally flattering. Purple is created by combining the warmth of red with the coolness of blue, so the blend retains both warm and cool properties.
If you share our passion for purple, you are in luck. Here at DK we offer a purple to please everyone, and this season's palette is bursting with variations for every complexion.
We are tremendously excited to introduce a juicy new purple to you: our new cape design called A Cappella will come in “Concord”.
We also want to tease you with a sneak peak of a forthcoming style that will be made from a sweater knit we call "Reign".
I don’t know about you, but when I wear purple, it makes me feel empowered, exotic, mysterious, and regal. I hope you'll join me in some colour therapy, and add some purple to your wardrobe!
One of most familiar faces of the Diane Kennedy brand is my silver-haired muse, Viola Evans.
Viola wears the Screen Playsuit and Perfect Top (new colours coming soon)
This ageless beauty became a model in her early fifties! She was “discovered” while working at an auto body shop. Later, she became the store manager of a clothing store in the South Granville neighbourhood of Vancouver that carried my Diane Kennedy clothing. I met Viola at this shop, and ever since we've shared a professional relationship and friendship that are both extremely important to me.
Viola starting modelling for me 10 years ago, and she was 56 at the time. I was immediately struck by her natural beauty, and she was so effortless in front of the camera. Viola was (and is) genuine and radiant, and her every pose appears relaxed and easy.
Her passion for the brand shines through every image. “DK clothes are classic and work for every body,” enthuses Viola. “When I talk about the brand, my motto is ‘love the comfort, love the look!’ Back when she worked in retail, her comment was, "Diane Kennedy is so easy to sell, once anyone puts on the clothes, they fall in love with the cut, the style and especially the soft, comfortable feel of the bamboo.”
Viola wears the Illusion Tunic in Moroccan bamboo
Viola’s approach to beauty is simple. "I know I'm supposed to do skin care, but I don't. I just wash with Dove soap." Her makeup routine is equally uncomplicated. “I do like wearing lipstick, especially MAC, a Canadian brand. Even if I have no other makeup on, I always wear lipstick to match my outfit.”
It’s not just Viola’s appearance that’s inspiring - her lifestyle is an ongoing, active celebration. In the winter, she usually goes to her condo in Nuevo Vallarta, Mexico, but she always summers in Vancouver. She swims, paddle boards, and kayaks, and she recently bought an eight-foot kayak that she can fit in her car, making new adventures that much easier! She’s a true Renaissance woman; her other hobbies include learning to read music, playing the ukulele, learning Spanish, and drawing.
Adventuring with Viola is a joy. One of my favourite memories with her was spent kayaking. We took off from Deep Cove and ending up finding our own private island. We perched on a rock, laughed, told stories, ate heirloom tomato sandwiches with mayonnaise and salt and pepper, and then we swam with the moon jellyfish in a tiny bay.
Viola represents everything that I want the Diane Kennedy to brand to reflect: beauty, versatility, and genuine zest for life at any age! I’m so grateful to have her working with us, and so delighted to have her as a friend.
While searching online I found an amazing photo of Helen Mirren. Stunning! When we posted it on social media the response was overwhelming. Some even commented that it actually looked like a Diane Kennedy tunic she was wearing. Funnily enough, that was exactly what I thought too!
Without really altering the look of the design, I went ahead and created a tunic pattern from our pattern block and added it to my line for Fall. How could I resist? As a designer, I really never copy. I might borrow an idea from here or there but rarely do I borrow from a design this heavily. As best I can tell, her dress looks to be made of wool and cut with dolman sleeves. The Ambition Tunic, as we are calling it, is actually the first piece of our Fall collection that's finished production and is available to our customers now.
Helen certainly inspires us in more ways than just style. At 73 she has a lot of advice in regards to aging: With no shortage of cheek, this might be her best-known quote:
Helen Mirren inspires not only for her illustrious acting career but for the graceful and elegant way she has aged.
As if we needed any more reasons to love Helen Mirren!