News » plus size
We can spend our whole life avoiding labels, or living up to them and proving them wrong. When it comes to your clothing are they really that important? Many articles have been written about the use of the term "plus size". The feeling is that it is an outdated and marginalized term that tries to put larger women into a less exciting and frumpy box with dark colours and God forbid; horizontal stripes. The plus-size clothing industry has come such a long way and smart consumers expect the same quality and attention to fit and detail as anyone else. Why wouldn't we?
Size Is Just a Number
Both the models above are wearing the exact same size, but their bodies are different. Does it matter? What if we just forgot about that label. Let's concentrate on clothing companies that spend the time and effort making sure that what they make really fits properly and makes you feel fabulous. Plus is not a size but it's a definition of clothing sizes and that's really all it needs to be. In the clothing industry, garments are grouped into different sizing clusters like Missy, Petite, and Tall. Plus is just another range of numbers that literally corresponds to a group of sizes.
"Fit, quality, comfort and feeling great in what you're wearing are way more important than the size on the label." ~ Diane Kennedy
The Illusion Tunic is coming back soon in colour Reign (above) and also Black and Teal
Break The Rules!
Fashion rules are made to be stretched and broken according to what rocks your world. Labels that we despise will always be around and one of the best things we can do is ignore them. It's best to not get hung up on the terminology. We aren't saying that a world where a size is just a number and a size 2 and a size 20 is marketed and sold exactly the same wouldn't be a wonderful dream. Until that happens the term "plus" can mean "more".
More Awesome! More Joy! More Love! More clothes, please!