Colour Cravings
Diane Kennedy shoppers have a multitude of reasons for buying our clothes. Some appreciate that our garments are ethically made in Canada, in factories that are close to us, right here in beautiful Vancouver, BC. Others choose DK because we use high-quality fabrics, 80% of which are also manufactured in Canada. Aside from these excellent reasons to buy our products, we know that colour is big priority for many of our customers, and that’s why this blog is all about colour.
We know that everybody loves black – it's always the number-one best-selling “colour”. Why? Black is basic. It goes with everything and it's slimming… but as a designer, a vibrant colour makes me happy and evokes a mood that black never can. Colour really speaks to me, and I often find myself craving colour.
Our second-best-selling colour has always been Raisin, a beautiful, deep purple. This year, we've added a lovely new shade called Reign; it's a slightly darker purple and is skewed somewhat towards navy. If you've never tried adding purple to your wardrobe, Reign is a great way to start. It has a subtle richness that brings life to blacks or greys.
Teal is another wonderful fall colour. You may wonder why I chose two different versions of teal for our fall collection. They say a picture is worth a thousand words, and the image above shows the distinct appeal of each shade. Both colours are so gorgeous. Our original Teal leans towards the green spectrum, whereas our new Moroccan colour is more of an ocean blue. Both are so captivating – how could I choose just one?
Our palette choices really focus on classic fall colours, and are not about chasing trends. The best fall colours are classics for a reason; however, once in a while, I come across the shade that offers a fresh nuance on a classic. Merlot is a flattering hue that we've offered previously. This year, our collection includes a variation that we've called Oxblood, although the name may not do this colour justice. Some might call it cranberry, but I feel like beetroot might be more accurate. It's is a cool shade of red with a magenta cast, and wow, is it striking!
Now is the time that I start thinking ahead to next fall. Rust and mahogany are calling to me, as well as mossy greens. Let me know which colours would you like to see in Autumn 2019!
