Shopping in the New Normal

Published Sep 25 2020 in Canadian, Covid, Made in Canada, New Normal, Shopping habits, Support Small

Is there any part of our lives that hasn't been impacted by COVID-19? How we work, play and function have changed very much in the past six months, and we've realized that many of these differences will be around for quite some time. New habits like working from home have their associated blessings and curses, and the trick to surviving seems to be finding as many positives as possible in the "new normal".

Home office Diane's new office

How we buy and consume is no exception to the upheaval we're experiencing. Shopping online has become increasingly popular as we all avoid crowds. Also, we have all seen that small, local businesses have been hit extremely hard by the COVID restrictions, and many of us are looking for ways to keep our shopping dollars closer to home. We want to support our local economies, so we're consciously choosing brands that keep North Americans employed. When making clothing choices, there's a trend towards smaller, independent designers and a de-emphasis on big box stores. This attitude shift is something we at Diane Kennedy are excited to see.



Our online store has long been a staple of our business, and we know that our regular customers depend on our fast and accurate shipping. If you’re new to the brand and you’re not sure about sizing, we are (virtually) there for you! Email us and give us your measurements, and we’ll help you find the fit that makes you look and feel fabulous. We want your online shopping experience to be fun and hassle-free, and we will do all we can to help you find the outfit that’s perfectly YOU.

If you want to support a small, local business, look no further. Not only is our head office right here in beautiful BC, we painstakingly design all our garments, giving every detail our full attention. Each piece is also sewn in the Lower Mainland and created ethically. As well, 85% of our fabric is manufactured in Canada. Canadian-made quality is a cornerstone of our identity as a brand.

COVID-19 has challenged us all, but it’s also given us some unexpected gifts. Looking for positive things in this crazy time can help keep us all sane, and we think it’s worth celebrating the rise in support for local business and the transition to more online shopping. Join the movement with us!