It's Leah writing the blog this week, and I want to share with you why Diane's pants are the best pants you'll ever wear.
Did you know that Diane Kennedy's pants are the most reordered item we sell? Ladies buy two at a time and stores consistently restock the pants because their customers can't get enough. Recently Diane re-imagined her best selling Flex pant into a new version that includes pockets called the Spirit Pant, available in Regular, Plus and Petite sizes. Honestly, they fly off the shelves and it made me want to share a story with you about the importance of great fitting pants.
Last week, a friend of mine splurged on a new pair of pants for work (not DK) and was complaining about how disappointed she was with the fit. After showing me what she was wearing (name brand label) we had a quick chat about the difference between pants made in Canada by a designer who ensures quality by overseeing production and imported mass manufactured garments. She was feeling ripped off and a little confused and appreciated the feedback so she won't be wasting her money in future.
I explained that the bottom line (pun intended) is what matters to these big labels and that means cutting costs wherever possible. Alternatively, the results are completely different when you buy a garment that has been meticulously tailored, measured and crafted with quality fabrics.
How does this affect you?
Diane's pants and leggings are made for your comfort. She is designing for curves and knows that our bodies have width, but also depth. If you turn sideways in a mirror you can see the curves that a garment must maneuver. Diane understands these proportions.
Here is an example to show how different the average legging pattern (right) is compared with legging pattern (left) made by Diane. The average pattern is flat and made for a one dimensional result which will not work. Women are not flat.
To compare; Diane chooses to design with fabrics that are ethically made in Canada. You are wearing healthy, soft, breathable bamboo which moves with you. Waistbands are wide and contoured to always give you a smooth fit with no muffin top. Each garment is locally produced in Canada with love. Our customers claim this bamboo makes their legs feel energized and heavenly.
You want all day comfort with movement, stretch with memory, breathable fabric and quality that lasts. This is why these are the most comfortable leggings and pants you will ever wear: Find your favourite pant or legging on our website now in sizes S-3X and we are sure you'll agree that these are the best pants you'll ever wear.
We look forward to hearing your opinions on the fit, fabric and your experiences.