DK Catalogue Deep Cuts
Published Mar 06 2020 in
Twice a year, Diane designs a collection and we create a catalogue to show the designs to our retailers. While most of those designs make it to production - every season a few, unfortunately, don't make the cut. While we can’t make them all, we thought it might be neat to show you a few looks that did not get made last season.
Our DK customers are able to see and order the same items that our retailers do. It's quite interesting that although we assume the retailers are ordering our most popular items; In reality, we believe that they often order the 'safe' options (to some degree). This means that our more unique designs often do not end up getting produced.
That being said, it’s ultimately the designer’s decision and if Diane loves a particular design, she’ll occasionally take a leap of faith and manufacture it, anyway.
Take our "Soho Tunic", for example (pictured below). Although there were not many retailer requests for it, Diane loved the design very much and went ahead and had some produced. They ended up being a hit and sold out quickly!
As many of our DK customers can attest, Diane is very fond of asymmetrical designs and will often put at least one or two such items in her collections, such as this eye catching “Atelier Jacket”.
Furthermore, while not everyone would dare to wear an entire striped suit like this:
Diane dares to stand out and loved these vertical striped garments as individual items. She notes:
“I would wear the striped pants with a solid black top and obviously the striped jacket over a black or white outfit.”
Alas, if the time runs out (despite demand), a great item just never gets made. Take for example, our fabulous “Focus Fleece”:
Fortunately, some items do make the cut for later seasons and we’re so pleased that we have the chance to release another run of our "Screen Playsuit" (in Black) for Spring 2020.
If you’re curious, we’ll have a few of these samples available on our Sample Rack during our Studio Shop this week, Friday (March 6th) from 2-7pm & Saturday (March 7th) from 11-5pm.
We hope you enjoyed this little peek at these “lost” designs and we look forward to seeing you at our Studio Shop!