The end of the year is often a time for reflection. As 2018 draws to a close, I wanted to share some thoughts about what the Diane Kennedy brand means to me, personally and professionally.
When you put your own name on a company, it’s a commitment. It means that you are staking your personal reputation on what you’re going to produce. I always knew I wanted to be a fashion designer, and when I founded Diane Kennedy, I wanted my brand to be something special.
My goal was to make clothing that would fit women of all shapes, sizes, and curves. I set out to create pieces that would flatter women's bodies and be comfortable at the same time. Using sustainable, eco-friendly fabrics to create my separates was a logical step – we only have one planet, and using its resources responsibly just makes sense. I also chose to have DK produced in BC, and to support our local businesses and community.
I’m very proud of what I’ve built over the last decade. My loyal and lovely customers, who continue to buy and wear and live in my clothing, motivate me to keep creating. Of course, no woman is an island! I'm so pleased to have built a great team who helps me make, promote, and deliver DK separates to you every day.
Whichever holiday you celebrate, I hope this season brings you happiness and peace. May your December days be filled with friends, family, and fun – and I wish you health and good times in 2019!
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