Psychology of Colour

Colour is the number one influence that make us decide we want something. Do you ever notice how colour can trigger a feeling like thirst, hunger, desire, or a memory? Colour psychologically affects our mood, influences our choices, and motivates our decisions. We are subconsciously programmed to associate certain colours with specific situations and emotions. How do the colours of your clothes make you feel?

Blue Shades: This is the colour of reliability and trust. Wearing Blue has a peaceful and calming effect which is great for an eye catching outfit. 

blue shades

Turquoise-Teal Shades: Dressing in these tranquil colours gives a feeling of serenity, security and stability. You may experience clarity of mind and well-being. 

turquoise and teal shades

Green Shades: Clothing yourself in Green evokes feelings of easy, open connections with others and nature by creating equilibrium between the head and heart. 

green shades

Yellow Shades: Dressing in this happy colour brings felings of warmth, energy, vitality and happiness. 

yellow shades

Red Shades: Showing up wearing Red makes a statement. Radiate love, excitement and passion! Red shows confidence, boosts desire and gets you noticed. 

red shades

Purple Shades: Why is this the most popular colour choice of so many women? Wearing Purple stimulates the creative part of the brain. This is the colour of magic, mystery, deeper awareness and meditation. 

purple shades

With so many millions of shades to choose from; it takes time and deliberation to pick out the right colour. Diane looks for ageless, classic colours that will make beautiful garments and flatter various skin tones. Watch for new custom Diane Kennedy colours arriving later this spring. We know you will love Lapis (a deep cornflower blue) and Ginger (a deep pink-red).

XO Leah Tuttle

 



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