We're conducting a model search and could be looking for YOU! Few women over 50 think of themselves as potential models, but things are changing. Women like Iris Apfel at 97 are getting signed with modelling contracts. How about Isabella Rossellini recently re-signed back at age 66 into a contract with Lancome she was let out of at 42? The age of silver is here!
Are you or do you know of someone that's confident and sassy? Someone that's living life to the fullest and not afraid to show it? We'd love to hear from you (or her). We're not looking for perfection or previous experience. We are looking for enthusiasm and a zest for life!
A few specifics...
Local: Must be within driving distance of East Vancouver, B.C.
Age: North of 45 (and up!!!)
Silver hair, a preference, but not required
Height: 5'5" or taller
Size: Medium up to 3X
Time: During a weekday (anywhere from several hours to 1/2 a day)
This search is about finding women for future photo shoots, blog posts and/ or social media shares. None of these require a big commitment in any way. Mostly it's about coming to our studio, trying on a few outfits chosen for you by our designer and having your picture taken with our photographer. We might also ask a few questions about your life, work and experiences too, to learn a little bit about you. Check out a blog post we did about the dancer, Gia Holman here.
Have a FUN afternoon with all the attention on YOU plus professionally taken photos both close up and full body to share! It's win-win!
Drop us a note with your photo, age and size to firstname.lastname@example.org and PLEASE SHARE with your friends, co-workers, or anyone you think might like to do this!
This is a time when we're all thinking about our impact on the earth and what we can do as individuals to reduce our waste. As a designer it's something I do consider while designing my garments. The truth is that pre-consumer "almost" zero-waste fashion is really only attainable with garments that are very simplified and made from very boxy shapes. A classic example of a zero waste garment is the traditional Kimono. But when a garment is cut to fit our womanly curves, square and boxy shapes are not ideal. Our new Scrunch Scarf is a good example of "almost" zero waste as the pattern pieces are rectangular and I purposely chose widths to fit the fabric. If you look at the bottom of the image below, you can see the "efficiency" is 98.3% of the fabric.
Still as a small batch designer with a very hands on approach I'm able to mitigate my use of fabric during production. I do consider how a sleeve is cut for example and how the fabric is utilitzed in the production process. My approach is quite unique as I often modify the designs as the pattern is being made. I sketch an idea, start making the pattern and make adjustments to the design as I go. As a last step It's not unusual for me to do a mock lay out the marker (the pattern pieces of the garment laid out single layer for cutting of the fabric) to see how well the design makes use of the fabric.
Once the garment is ready to go into production a cut lay out of the pattern pieces is made (a production marker) using the Optitex CAD system. The use of the fabric is noted during this process. What I'd consider an unacceptable use of the fabric would be a marker that utilizes only 70% or less of the available space. Trust me when I tell you this would not be an uncommon use of fabric in the fashion industry. (30% waste) Commonly a style like a pant or a tunic would use 75% - 80% of the fabric. Anything above 80% is considered excellent. Kind of surprising right? This is the reality in the garment industry. The marker below is an example of how I put parts from 2 garments together to get a better yield. By doing so I was able to use 84.1% of the fabric. Without making this change the use of the fabric was way down at about 67%.
We do whatever we can at this stage of production to minimize this waste. Our markers regularity use 82% - 87% of the fabric. And truthfully that's about as good as it gets. The only way to improve that would be an example like a shirt that has many small parts like cuffs, collar and tabs to fill up the spaces.
While I know this is not something the average consumer ever considers when purchasing a garment, I wanted to share some of the thoughtful processes that go into making a Diane Kennedy garment.
We love the look of body-skimming tunics and leggings. It’s a bit of a uniform at our studio. Throwing on these basics in the morning is a great canvas – we can add some interesting footwear, then layer bold jewellery or a colourful scarf, and we are good to go! It’s a style that’s cute and comfortable and can take us to the office and beyond; however, we’re starting to embrace a fresh alternative with our latest collections.
Fashion comes in cycles, and designers are starting to show a new silhouette. The trend is moving towards smaller tops and wider bottoms. For example, a shorter, more fitted jacket gets paired with a wide-leg pant.
The Paradox Jacket
Impeccable polish with incomparable comfort? That's our favourite kind of paradox! The Paradox Jacket is a soft, tailored topper that adds instant style to any outfit. This new jacket has a more fitted look than a lot of our other jackets, and the hip length pairs perfectly with the wider leg trend.
The Pacific Pant
Everything old is new again! You may remember the wide-leg pant style from its first time around in the 60s and 70s. It’s definitively back and brings a lovely, dressy option to your closet. These pants work beautifully if you are average height or taller, as they are a true palazzo pant. They can be worn with a heel, a flat sandal, or even a thick-soled sneaker. For those of you who are a little less blessed in the height department, think about pairing these pants with a bit of a heel to create the right proportions.
The Serene Pant
If the Pacific Pant is a bit too much for your tastes or build, try our popular Serene Pant. It’s the very first pant made by Diane Kennedy twelve years ago, and it’s still going strong! With a straight leg that falls from the hip, the Serene Pant allows you access the trend in a more conservative way. They also come in a shorter length – there’s a 32” inseam in the regular length and a 28.5” inseam in petite.
If you’re looking for a modern look to add to your wardrobe, consider this new silhouette and see if it works for you. Change in fashion is constant, but it doesn’t happen overnight, and we’re thinking this trend will have some staying power.
Spring Preview – Continued!
Our newest collection is starting to fill our showroom and warehouse, and I’m excited to show you what’s in store for Spring 2019. Tunics, capris, pants, jumpsuits and even a dress this season. As always, these pieces are made from sustainable fabrics and completely manufactured in Canada, so you can feel good about buying and wearing them. In a continuation of our earlier preview blog, I’m giving you a look at our design process via our storyboards.
Our Cinema Tunic blends stripes and solids with an asymmetrical neckline and a handy pocket, creating a striking style. Pair it with the breezy comfort of our Casting Capri for a coordinated look.
Looking for an easy-to-wear outfit that will turn heads? The Metro Tunic combines an abstract navy-and-white print with a solid navy panel and pocket. The gathered bottom of our Travel Pant adds visual interest. Together, these pieces create a modern silhouette.
Our Downtown Jacket has the convenience of a front zip so you can wear it as a Jacket or a Tunic. The Clever Cami makes an ideal base layer underneath. Add our wide-leg, striped Axiom Pants for a versatile ensemble.
Our Weekend Dress is a travel must-have; slip in on with some fun flats or cute sandals, and you’re dressed for anything. Our "Add Pockets" tunic can go over a Perfect Tee, but also looks great on its own with our classic Cafe Legging. (coming back this season)
I hope this sneak peek has inspired you to imagine how sensational you’ll look in these separates. Stay tuned to our newsletter and website to find out when each piece becomes available, and remember that personal shopping appointments are available between 10 am and 4 pm on most weekdays – come find out how beautiful and comfortable you can be!
It’s often true that a woman in her 50s can start to feel invisible to society. If you're in my age group, I suspect this thought has at least crossed your mind. I like myself and the way I look, and it can be sobering to think that others may not be noticing.
The most important thing for us to remember is that we’re gorgeous, accomplished women – we need to be proud of each step that’s brought us to now. Our beautiful bodies have carried us through every joy and challenge, and we need to honour and accept them. Look inside and remind yourself that what others see can never be as important as how we feel about ourselves.
Build Your Style
That being said, there’s no shame in thinking about how you present yourself. Part of loving your body is learning how to dress it, and discovering your personal style is a lifetime journey. Knowing what looks best on your frame and shape can make shopping much more fun. What makes you feel good and attractive? Which cuts and fabrics are most comfortable for you? Which colours brighten your day and your outlook?
Personally, I’m coming into an era of no holding back. I am woman – hear me roar! I can rock a poncho! I can and will wear more than one colour at once (probably not including black)!
Follow your inspiration, and forget about playing it safe. Choose every outfit by imagining the most lovely, brilliant, authentic version of yourself. Beauty has nothing to with numbers or calendars or birthdays – it’s about letting your inner goddess shine!